Members training together on the sprint track inside the Keep Fit 4 U gym in Hitchin

Independent gym · Hitchin SG4

A friendly local gymbuilt around you

Starting out, coming back after years away, or just tired of being a number at a chain gym. Whatever brought you here, you will be shown the ropes and looked after.

35+
Years of coaching
16+
Every ability welcome
6am
Open from, weekdays
Knowl Piece Business Centre, Wilbury Way, Hitchin, Hertfordshire SG4 0TY 01462 545011

An independent gym in Hitchin, run by people who are actually here

We have the equipment and facilities you would expect from a professional gym: cardio, resistance machines, free weights, kettlebells and an indoor sprint track, plus a far more personal way of doing things. You will be shown around, shown how things work, and checked in on. That is the whole idea.

Why Keep Fit 4 U

A serious gym with a
genuinely human approach

We are not interested in perfect bodies. We are interested in real people getting fitter, stronger and more confident, at whatever pace suits them.

01

Support that shows up

Someone always has time to show you how something works, no matter how many times you ask.

02

Led by Dulcie Maloney

More than 35 years in the fitness industry, and she is here on the gym floor, not behind a call centre.

03

A community, not a chain

People know your name. You are missed when you have not been in for a fortnight.

04

Kit that is looked after

Cardio, resistance machines, free weights, kettlebells and an indoor sprint track, all properly maintained.

05

A proper settling-in

All Access members get an induction or personal training session in their first month.

06

Flexible, never pushy

Rolling monthly, longer term, classes only or a day pass. We help you pick, we do not sell at you.

Memberships

Clear prices.
No small print.

Every membership is arranged in person at the gym. That is deliberate, so you see the place, meet the team and pick the right option before anything is signed.

Most popular

All Access

£50

per month · 12 month contract

or £55 rolling monthly, cancel any time

  • Access during all opening hours
  • All gym facilities
  • All scheduled fitness classes included
  • An induction or PT session in your first month
  • Support whenever you need it
Join All Access

Pay in advance, pay less

Members who pay for a fixed period up front receive a reduction. Arranged at the gym, like everything else.

5%

3 months up front

7.5%

6 months up front

10%

12 months up front

Joining takes three steps

01

Call in or pop by

Ring us or come and see the place for yourself. No appointment needed.

02

Meet the team

Tell us what you would like to achieve, and ask us anything at all.

03

Join there and then

We help you pick the option that actually suits you, and sort it on the spot.

A group fitness class in progress in the studio at Keep Fit 4 U in Hitchin

Work at your level

Fitness classes

Instructor led,
properly good fun

An hour where someone else does the thinking. Music on, a room full of familiar faces, and a coach watching your form and cheering you through the last thirty seconds. People come for the workout and stay for the company.

  • Circuits, conditioning, core, stretch and yoga, never the same week twice.
  • Every move has an easier and a harder version, so you set the pace.
  • Small groups, big encouragement, and the instructor knows your name.

Personal training

One to one,
from wherever you are

You do not need to be fit to work with a personal trainer. Most people come to us precisely because they are not sure where to begin.

£50

Per session

£450

Ten sessions

  • A programme built around your goals
  • One to one support and guidance
  • Motivation and accountability
  • Suitable for every fitness level
  • Mobility work and stretching
  • One hour sessions

Sessions are booked and paid for directly with the gym. We ask for at least 48 hours' notice to change or cancel.

Enquire about personal training
A Keep Fit 4 U trainer coaching a client through an exercise
Dulcie Maloney, owner of Keep Fit 4 U, on the gym floor

Meet Dulcie

35 years in fitness,
still on the gym floor

Dulcie Maloney has spent more than three decades in the fitness industry. She started Keep Fit 4 U because she kept meeting people who had been let down by big gyms, signed up quickly, then left to work it out alone.

Her approach is simple. Everyone gets shown how things work. Nobody is made to feel silly for asking. And progress is measured against where you started, not against anyone else.

"Whatever your fitness level, you will be made to feel welcome here."

What our members say

I had not set foot in a gym for fifteen years and I was dreading it. Two months in and it is the part of my week I look forward to most.
SarahMember since 2024
My knees were the problem. Dulcie built a programme around them rather than telling me to push through. I am walking properly again.
IanPersonal training client
It is the only gym I have been to where somebody notices if you have not been in. That is what keeps me coming back.
MichelleAll Access member

For businesses and trainers

Space, kit and a team that works with you

Corporate fitness

A healthier, more motivated team, supported by a local gym that actually knows your staff by name. Better morale, less stress, fewer sick days.

  • Corporate gym memberships for employees
  • Group training sessions
  • Team fitness classes
  • Personal training packages for staff
  • Flexible packages built around your business

Pricing on application

Corporate enquiry

Gym access for personal trainers

A professional, friendly space to train your own clients, without the politics of a chain gym.

  • Access to the gym during opening hours
  • A clean, well maintained training environment
  • A welcoming, supportive community
  • Freedom to train your own clients

Session and monthly rates on application

Proof of qualifications and insurance required. Access is for training your own clients only.

Trainer access enquiry

Serving North Hertfordshire

Your local gym on
Wilbury Way, Hitchin

We are based at Knowl Piece Business Centre in the Wilbury Way area of Hitchin, a couple of minutes from the A505. Most of our members live or work within fifteen minutes of the door, which is why the place feels like a proper local club rather than a car park with weights in it.

Hitchin

Five minutes from the town centre and Bancroft

Letchworth

A straight run down the A505

Stevenage

Ten to fifteen minutes via the A602

Baldock

Quick hop along the A505 westbound

Knebworth

An easy drive up the old Great North Road

Codicote & Whitwell

Popular with our early morning regulars

Get directions
The Keep Fit 4 U gym entrance at Knowl Piece Business Centre, Wilbury Way, Hitchin

Knowl Piece Business Centre

  • Free on-site parking

    Knowl Piece Business Centre has parking right outside the door, so no circling Hitchin town centre, no meters.

  • Close to Hitchin station

    A short drive or cycle from the station, so a session slots neatly around a London commute.

  • Open early, open weekends

    6am starts Monday to Friday, plus Saturday and Sunday mornings for everyone else.

Your questions

The things people
worry about

If your question is not here, just call us. A real person will answer.

I am not fit at all. Is this gym really for me?

Yes, most of our members joined for exactly that reason. There is no minimum fitness level and nobody expects you to know what you are doing on day one.

Will I be judged by other members?

No. Our members are ordinary people of all ages, shapes and abilities, and the atmosphere is genuinely supportive. If anything, people are more likely to say hello than stare.

What if I do not know how to use the equipment?

We will show you. All Access members get an induction or personal training session in their first month, and you can ask for a refresher any time.

Will I be tied into a long contract?

Only if you choose to be. All Access is available rolling monthly at £55, or £50 a month on a 12 month contract. Class Only and Family memberships are rolling.

Why can I not join online?

Because we would rather meet you first. Coming in means you see the gym, meet the team, ask your questions and pick the option that genuinely suits you, instead of guessing from a web page.

Are the classes too hard for a beginner?

Our instructors always offer an easier version of every movement, and they will keep an eye on you if it is your first time. Non-members are welcome at £10 a class if you want to try one first.

Can I try the gym before joining?

Absolutely. A day pass is £15 and gives you full access to the facilities for the day. Book a tour first if you would prefer to just look around.

Visit us

Come and see it
for yourself

No appointment needed and no pressure to join. Call us or walk in during opening hours and we will show you around.

Where to find us

Knowl Piece Business CentreWilbury WayHitchinSG4 0TY
Get directions

We are on the Knowl Piece business park off Wilbury Way, with free on-site parking right outside the door.

Opening hours

Monday to Friday
6:00am to 7:00pm
Saturday
7:00am to 5:00pm
Sunday
8:00am to 1:00pm

Ready when you are

Call to book a tour, or ask about memberships, day passes, personal training and classes.

Call 01462 545011

Come in, have a look around, and see how it feels

No sign-up forms, no pressure. Just a friendly gym in Hitchin that would like to meet you.