
Independent gym · Hitchin SG4
A friendly local gymbuilt around you
Starting out, coming back after years away, or just tired of being a number at a chain gym. Whatever brought you here, you will be shown the ropes and looked after.
- 35+
- Years of coaching
- 16+
- Every ability welcome
- 6am
- Open from, weekdays
An independent gym in Hitchin, run by people who are actually here
We have the equipment and facilities you would expect from a professional gym: cardio, resistance machines, free weights, kettlebells and an indoor sprint track, plus a far more personal way of doing things. You will be shown around, shown how things work, and checked in on. That is the whole idea.
Why Keep Fit 4 U
A serious gym with a
genuinely human approach
We are not interested in perfect bodies. We are interested in real people getting fitter, stronger and more confident, at whatever pace suits them.

Support that shows up
Someone always has time to show you how something works, no matter how many times you ask.
Led by Dulcie Maloney
More than 35 years in the fitness industry, and she is here on the gym floor, not behind a call centre.
A community, not a chain
People know your name. You are missed when you have not been in for a fortnight.
Kit that is looked after
Cardio, resistance machines, free weights, kettlebells and an indoor sprint track, all properly maintained.
A proper settling-in
All Access members get an induction or personal training session in their first month.
Flexible, never pushy
Rolling monthly, longer term, classes only or a day pass. We help you pick, we do not sell at you.
Memberships
Clear prices.
No small print.
Every membership is arranged in person at the gym. That is deliberate, so you see the place, meet the team and pick the right option before anything is signed.
All Access
£50
per month · 12 month contract
or £55 rolling monthly, cancel any time
- Access during all opening hours
- All gym facilities
- All scheduled fitness classes included
- An induction or PT session in your first month
- Support whenever you need it
Pay in advance, pay less
Members who pay for a fixed period up front receive a reduction. Arranged at the gym, like everything else.
5%
3 months up front
7.5%
6 months up front
10%
12 months up front
Joining takes three steps
Call in or pop by
Ring us or come and see the place for yourself. No appointment needed.
Meet the team
Tell us what you would like to achieve, and ask us anything at all.
Join there and then
We help you pick the option that actually suits you, and sort it on the spot.

Work at your level
Fitness classes
Instructor led,
properly good fun
An hour where someone else does the thinking. Music on, a room full of familiar faces, and a coach watching your form and cheering you through the last thirty seconds. People come for the workout and stay for the company.
- Circuits, conditioning, core, stretch and yoga, never the same week twice.
- Every move has an easier and a harder version, so you set the pace.
- Small groups, big encouragement, and the instructor knows your name.
Personal training
One to one,
from wherever you are
You do not need to be fit to work with a personal trainer. Most people come to us precisely because they are not sure where to begin.
£50
Per session
£450
Ten sessions
- A programme built around your goals
- One to one support and guidance
- Motivation and accountability
- Suitable for every fitness level
- Mobility work and stretching
- One hour sessions
Sessions are booked and paid for directly with the gym. We ask for at least 48 hours' notice to change or cancel.
Enquire about personal training

Meet Dulcie
35 years in fitness,
still on the gym floor
Dulcie Maloney has spent more than three decades in the fitness industry. She started Keep Fit 4 U because she kept meeting people who had been let down by big gyms, signed up quickly, then left to work it out alone.
Her approach is simple. Everyone gets shown how things work. Nobody is made to feel silly for asking. And progress is measured against where you started, not against anyone else.
"Whatever your fitness level, you will be made to feel welcome here."
What our members say
I had not set foot in a gym for fifteen years and I was dreading it. Two months in and it is the part of my week I look forward to most.
My knees were the problem. Dulcie built a programme around them rather than telling me to push through. I am walking properly again.
It is the only gym I have been to where somebody notices if you have not been in. That is what keeps me coming back.
For businesses and trainers
Space, kit and a team that works with you
Corporate fitness
A healthier, more motivated team, supported by a local gym that actually knows your staff by name. Better morale, less stress, fewer sick days.
- Corporate gym memberships for employees
- Group training sessions
- Team fitness classes
- Personal training packages for staff
- Flexible packages built around your business
Pricing on application
Corporate enquiryGym access for personal trainers
A professional, friendly space to train your own clients, without the politics of a chain gym.
- Access to the gym during opening hours
- A clean, well maintained training environment
- A welcoming, supportive community
- Freedom to train your own clients
Session and monthly rates on application
Proof of qualifications and insurance required. Access is for training your own clients only.
Trainer access enquiryServing North Hertfordshire
Your local gym on
Wilbury Way, Hitchin
We are based at Knowl Piece Business Centre in the Wilbury Way area of Hitchin, a couple of minutes from the A505. Most of our members live or work within fifteen minutes of the door, which is why the place feels like a proper local club rather than a car park with weights in it.
Hitchin
Five minutes from the town centre and Bancroft
Letchworth
A straight run down the A505
Stevenage
Ten to fifteen minutes via the A602
Baldock
Quick hop along the A505 westbound
Knebworth
An easy drive up the old Great North Road
Codicote & Whitwell
Popular with our early morning regulars

Knowl Piece Business Centre
Free on-site parking
Knowl Piece Business Centre has parking right outside the door, so no circling Hitchin town centre, no meters.
Close to Hitchin station
A short drive or cycle from the station, so a session slots neatly around a London commute.
Open early, open weekends
6am starts Monday to Friday, plus Saturday and Sunday mornings for everyone else.
From the blog
The Warm-Up
Notes, tips and news from the gym floor in Hitchin.
Getting started4 min read
What actually happens on your first visit
Nobody is watching you, and nobody expects you to know what you are doing. Here is exactly how a first visit to Keep Fit 4 U runs, start to finish.
Read it
Local life3 min read
Fitting training around a Hitchin work day
Open from 6am on weekdays and two minutes from the A505, the gym is built for people squeezing a session either side of work or the school run.
Read it
Classes3 min read
Why group classes work when willpower does not
Booking a class puts a time in the diary, a coach in the room and a group of familiar faces around you. That combination beats motivation every time.
Read itYour questions
The things people
worry about
If your question is not here, just call us. A real person will answer.
I am not fit at all. Is this gym really for me?
Yes, most of our members joined for exactly that reason. There is no minimum fitness level and nobody expects you to know what you are doing on day one.
Will I be judged by other members?
No. Our members are ordinary people of all ages, shapes and abilities, and the atmosphere is genuinely supportive. If anything, people are more likely to say hello than stare.
What if I do not know how to use the equipment?
We will show you. All Access members get an induction or personal training session in their first month, and you can ask for a refresher any time.
Will I be tied into a long contract?
Only if you choose to be. All Access is available rolling monthly at £55, or £50 a month on a 12 month contract. Class Only and Family memberships are rolling.
Why can I not join online?
Because we would rather meet you first. Coming in means you see the gym, meet the team, ask your questions and pick the option that genuinely suits you, instead of guessing from a web page.
Are the classes too hard for a beginner?
Our instructors always offer an easier version of every movement, and they will keep an eye on you if it is your first time. Non-members are welcome at £10 a class if you want to try one first.
Can I try the gym before joining?
Absolutely. A day pass is £15 and gives you full access to the facilities for the day. Book a tour first if you would prefer to just look around.
Visit us
Come and see it
for yourself
No appointment needed and no pressure to join. Call us or walk in during opening hours and we will show you around.
We are on the Knowl Piece business park off Wilbury Way, with free on-site parking right outside the door.
Opening hours
- Monday to Friday
- 6:00am to 7:00pm
- Saturday
- 7:00am to 5:00pm
- Sunday
- 8:00am to 1:00pm
Ready when you are
Call to book a tour, or ask about memberships, day passes, personal training and classes.
Call 01462 545011Come in, have a look around,
and see how it feels
No sign-up forms, no pressure. Just a friendly gym in Hitchin that would like to meet you.
